A new post from the Institute on the academic CV and lifelong self-assessment. My own variant of this social pathology is a relentless updating of my CV, driven probably by a certain dull narcissism and a compulsive hope for recognition. With the new discourse in UK academia of knowledge transfer and knowledge dissemination, coupled to the integration of "creative work" in the RAE framework it now appears that there is virtually nothing that one does that cannot be registered on the CV. As the Institute points out this is linked to a deliberate ideological obscurity in exactly what is required to meet the terms of the plan. Constantly shifting demands, and the movement into a metrics-based system based on research funding, produce a fundamental disorientation. This is reproduced within institutions by the conversion of Professorships and readerships into promotion strategies, with their own set of "targets". Hence, as measurability expands so do the terms of the role, with academics now expected to function as entrepreneurs, journalists, teachers, administrators, managers, and researchers.